Search Engine Marketing(SEM) is the overall process of combining the two processes of search engine optimisation (SEO) and pay-per-click(PPC) advertising. SEO has strengths where PPC does not, and vice versa. Combining the strengths of each is why the two processes are so powerful when used together. Search engine marketing (SEM) is about getting your online ads to show up on search engines when potential customers look for products or services like yours. Good SEM leads to more traffic, conversions and sales on your site—especially with S S Solutions Info Technologies, Haldwani in your corner. S S Solutions Info Technologies is a renowned Search Engine Marketing(SEM) agency that brings end-to-end services to give your business the winning edge. With these services, you can avail the benefits of optimum business leverage at low costs and low risk. Rather than following a standard approach for each client, we design a custom SEM strategy to get the best results considering the constraints, requirements and objectives of your business. At the same time, we follow a flexible approach to keep pace with the changing algorithms of the search engines to maximize the ROI within an optimal time span. Our objective is to get you the desired traffic with the help of search engines so that you can boost your sales and brand value as well.


SEM Glossary

Advertising Network

Networks where ads can be placed by advertisers and displayed on different Web sites via a contract with the company whose ads are being placed.

Click through Rate (CTR)

The rate at which users click an ad. It is calculated by dividing total number of clicks with the total number of ad impressions that help advertisers measure the performance of Ads.

Anchor Text

The clickable text part of hyperlinks to tell visitors and search engines about the important information concerning the linked page.


The technology that is used by Search Engines to deliver results to Search Queries and decide the ranking of Search Results

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PPC (Pay Per Click)

PPC lets advertisers run Ads on publisher’s website to promote their business via ads and in returns; the publisher would get a fixed price by advertisers when any prospects click on PPC ads. PPC is considered as a Pull Type of Marketing that buys user visits to a website from the advertising platforms. SEM is the common PPC advertising used by the advertisers across the globe by bidding for placement of ads in sponsored links of a search engine. When searchers search for a keyword related to advertisers’ products and services, the PPC Ads are shown to them.

Google AdWords

Google AdWords is an advertising platform that connects prospects or potential buyers who are searching for a product or a service to the Ads that offer the same kinds of products and services. Google AdWords enables advertisers to promote and advertise their product or service to the most relevant target audiences. Google AdWords is one of top platforms to run PPC Ads and according to SEM Tutorial, more than 95 percent of annual revenue of Google comes from Google AdWords.

Keyword research

Campaign mapping

Ad creation

Website analysis

Bid management

Multi-variant testing



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